I grew up poor in remote Lai Chau far North province of Vietnam. Unable to afford college, I moved to Sapa in 2005 to work at a small guesthouse, where I met travelers from around the world. Motivated to learn, I practiced English with guests and moved to Hanoi in 2006, seeking new opportunities and language skills.

Hanoi overwhelmed me at first. With little money, no family, and no college degree, I was rejected by many hotels but didn’t give up. Eventually, a small hotel hired me as a security guard, and I used my first salary to study English, practicing daily with guests.

As my English improved, I began learning Japanese to better understand different cultures. I advanced through various roles—receptionist, tour guide, and tour operator—gaining valuable experience.

In 2010, I opened my first homestay in Mai Chau to support my family, organizing daily tours for travelers. My homestay was twice recommended by Lonely Planet as the best place to stay in they Nortt and grew quickly, allowing me to build a new home for my family.

By 2016, Mai Chau faced rapid, unplanned development. I decided to sell my homestay and search for untouched lands, finally choosing Pu Luong Nature Reserve. There, I worked with locals and authorities, helping the community rise from poverty. After two years, Pu Luong Eco Garden was completed, and the area’s poverty rate dropped significantly.

I also shared my knowledge, consulting for other remote areas to develop community tourism, like Ninh Binh Retreat and Muong Long Eco Garden.